Social media management is the process of creating, scheduling, publishing and engaging with content on social media platforms. And then reviewing the results.
Almost every business uses at least some form of social media for marketing. Social media management encompasses all of the tasks required to do that.
The starting point is the creation of a strategy and a plan to implement that strategy.
Once the plan is in place there’s ongoing work to create the required content and publish it across the chosen social media platforms. As well as sharing content, it’s important to also engage with other people on social media. So, daily interaction is another important task to add to the list.